Concentration in Media Studies

Assessment Plan for Mass Communications Majors

As a Mass Communications major at Wilson College, you are required to assemble a writing portfolio that demonstrates the learning you have accomplished. Its contents will address four general goals and thirteen sub-goals (see below) set by the program. In all, Mass Communications majors will be

Persuasive Professional Writers

Papers which meet this goal will show the student’s command of:

  • A clear, logical, organized and precise writing style
  • News media story structure (inverted pyramid, feature writing styles, etc.)
  • Media writing protocol (Associated Press style, public relations guidelines, etc.)
  • Proper attribution
  • News judgment

Familiar with the Foundations of Media Studies

Papers which meet this goal will show the writer’s knowledge of:

  • A school of thought, movement, or major author of media studies scholarship
  • A period, style, or major author/producer of media
  • The debate over the meaning of media messages and images

skillful interpreters of media

Papers which meet this goal will show the student writer’s ability to

  • Read media studies texts closely
  • Discuss the validity of various theories of mass communication study (i.e., content analysis, media aesthetics, demographics, political economy/media consolidation studies, media ethics, audience studies, technology and society approaches)
  • Apply mass communication theories to media texts

Effective Synthesizers of Ideas

  • Compare and contrast approaches to media study,
  • Use socio-historical evidence and research to enter scholarly dialogue.

The first document in each portfolio will be a lengthy essay (typically 15-20 pages) that lists what is in the portfolio, names the course for which each item was produced, and explains its specific relevance to departmental goals. These materials may be written papers, journalistic assignments, even essay exams. Individual assignments can meet multiple goals. For instance, an article written for MCM 201 Journalism I would likely show a mastery of the “persuasive professional writers” criterion. Similarly, a paper for an upper-division class might demonstrate knowledge of the “foundations of media studies.” Papers produced for upper-division courses in other departments may also be applied to these criteria. As a whole, therefore, the portfolio essay will be a reasoned argument that treats the portfolio’s materials as evidence of your development as a student. Developed during the final semester of your senior year, the portfolio is likely to include six to ten accomplished articles, papers, and/or exams in all.

Contact Information

Dr. Michael G. Cornelius
Department Chair
717-264-4141  ext. 3308