Careers in Equine Journalism
The field of Equine Journalism—both in print and online—is a growing
industry. The American Horse Publications organization lists over 470
members, including publications, corporations, and other members of
industry. This major is designed to apply directly to that strong niche
market in journalism surrounding the equestrian industry. There are
numerous publications in the field, including both regional
magazines/newsletters and national publications. The field also supports
online publications and some radio/television media.
Students completing the major will not be limited to working only for publications related to horses. They will also
prepared to work directly in the equestrian industry, in creating
marketing, sales, and technical written materials for pharmaceutical
companies, horse barns, breeders, manufacturers of tack and apparel,
- be able to work in public relations and/or corporate communications for large companies in the field.
able to apply their knowledge to broader media organizations and
outlets that report on equestrian events (everything from local
newspapers where equestrian is a popular activity to national news and
media outlets that cover such activities).
completing the major will also appeal very strongly to associations,
foundations, and non-profit organizations related to the
horse/equestrian industry, as well as to the public
relations/communications departments of schools/universities where
equestrian studies is an important part of the program.
writers have worked for a publication, they are well positioned to
advance to other newspapers or magazines that cover a different subject.
The job prospects of individuals in the major will, ultimately, not be
limited to only the equestrian field itself.
Graduate Study for Majors of Equine Journalism
in the major have several options should they wish to pursue graduate
study upon finishing their degree. The strong emphasis on foundational
aspects in writing will allow for students who wish to go on in several
of the Communications fields, including Journalism and Public Relations.
Though Communications is the most likely course of graduate study for
an Equine Journalism major, programs in other fields related to writing –
such as English or Composition – may also be possibilities. Students
who wish to pursue graduate study in equestrian studies in general have
varying paths to choose from, including nutrition, reproduction,
exercise physiology (veterinary physiology), plus graduate programs in
animal science, toxicology, etc. (There are shoeing schools, veterinary
schools, veterinary tech schools, and relevant programs in law.)
Students majoring in Equine Journalism may need to supplant their
education with further science coursework should they wish to pursue
some of these graduate options in equestrian studies, and should speak
with their program faculty for further information.