Mass Communications (BA)

Concentration in Professional Writing

MCM 105: Introduction to Mass Communications

Development and contributions of various media to contemporary society. Historical analysis of publishing, newspapers, photojournalism, radio, television, advertising, public relations, cable and new technologies. Communication theories and research methods. CC

MCM 201: Journalism I

Development of skills required by newspaper writing and production, including principles of interviewing, reporting, editing and design. WI

MCM 301: Journalism II

Continued study of media writing and design, including magazine journalism, genre-based journalism, advertising copywriting, writing for public relations and desktop publishing. Prerequisite: MCM 201. WI

MCM 303: Media Law and Ethics

Legal and ethics-based study of court rulings and other issues that concern journalists, especially with respect to censorship, obscenity, libel, copyright, privacy and First Amendment rights and responsibilities. ETH, WI

MCM 304: Mass Media and Society

Social, cultural, economic and political influences of mass media studied from a sociological perspective. Analysis of works of writers who create images of the media contrary to popular opinion. Major research project with class presentation. CC, WI

MCM 310: Women in the Media

An analysis of popular media and the issues surrounding its use and production by women. Class, race and other relevant social and cultural aspects of media audiences and impact will be investigated, as well as current trends in feminist theory and criticism that come to bear on the production of popular culture in society. CC, WS, WI

MCM 355: Internship

MCM BB: Print Journalism Practicum (1 course credit total)

This course is designed to provide students with the practical experience of participating in the production of a media text. Students will be involved in all aspects of preparation, production, reporting and publication design over the course of the semester. Under guidance of the Billboard adviser, students will be primarily responsible for output of the publication. Both the afternoon and evening journalism practicums will also serve as a refresher course for Journalism I and II. The Billboard adviser will provide students with the necessary instruction to be able to produce the paper, as well as work toward increasing the Billboard’s circulation and advertising clients. Prerequisite: MCM 201 or permission. This may be taken as .5 or 1 course credit.

MCM 400: Assessment Portfolio (.5 course credit)

A study in writing and reflection, MCM Assessment Portfolio will impart the advanced rhetorical skills that will enable a student to assemble an assessment portfolio and demonstrate mastery of the department’s assessment criteria. Prerequisite: senior standing in Mass Communications or instructor’s permission.

Three courses from among the following:

ENG 210: Advanced Exposition

Development of expository writing skills at an advanced level across the major academic curriculum and disciplines (natural sciences, social sciences, humanities, business, etc.). Course also establishes the foundations of rhetorical theory and the application of advanced rhetorical techniques to academic writing. WI

ENG 212: Technical Writing

Examination of and practice in technical writing. Emphasis on developing effective style after analysis of purpose and audience. Analyses and assignments in formulating definitions, mechanical and process descriptions, reports, proposals and technical presentations. WI

ENG 220: Creative Writing

Introduces students to techniques and skills in writing the four major genres of creative writing: poetry, fiction, drama and creative non-fiction. Class will consist of craft exercises, critical renderings of others’ work, self-reflective analysis and the completion of four distinct projects in portfolio format. ART

or any MCM courses at or above the 200 level.

Each student in the professional writing concentration is also required to develop a familiarity with a coherent subject area that could become a writing specialty by declaring a formal minor, completing a double major, or developing a five-course interdisciplinary combination.


Concentration in Media Studies

MCM 105: Introduction to Mass Communications

Development and contributions of various media to contemporary society. Historical analysis of publishing, newspapers, photojournalism, radio, television, advertising, public relations, cable and new technologies. Communication theories and research methods. CC

MCM 201: Journalism I

Development of skills required by newspaper writing and production, including principles of interviewing, reporting, editing and design. WI

MCM 207: Mass Media and Popular Culture

Examines the media’s role in promoting culture and the impact of popular culture on the social and artistic values of society as a whole. CC, CD

MCM 301: Journalism II

Continued study of media writing and design, including magazine journalism, genre-based journalism, advertising copywriting, writing for public relations and desktop publishing. Prerequisite: MCM 201. WI

MCM 303: Media Law and Ethics

Legal and ethics-based study of court rulings and other issues that concern journalists, especially with respect to censorship, obscenity, libel, copyright, privacy and First Amendment rights and responsibilities. ETH, WI

MCM 304: Mass Media and Society

Social, cultural, economic and political influences of mass media studied from a sociological perspective. Analysis of works of writers who create images of the media contrary to popular opinion. Major research project with class presentation. CC, WI

MCM 310: Women in the Media

An analysis of popular media and the issues surrounding its use and production by women. Class, race and other relevant social and cultural aspects of media audiences and impact will be investigated, as well as current trends in feminist theory and criticism that come to bear on the production of popular culture in society. CC, WS, WI

MCM BB: Print Journalism Practicum (1 course credit total)

This course is designed to provide students with the practical experience of participating in the production of a media text. Students will be involved in all aspects of preparation, production, reporting and publication design over the course of the semester. Under guidance of the Billboard adviser, students will be primarily responsible for output of the publication. Both the afternoon and evening journalism practicums will also serve as a refresher course for Journalism I and II. The Billboard adviser will provide students with the necessary instruction to be able to produce the paper, as well as work toward increasing the Billboard’s circulation and advertising clients. Prerequisite: MCM 201 or permission. This may be taken as .5 or 1 course credit.

MCM 400: Assessment Portfolio (.5 course credit)

A study in writing and reflection, MCM Assessment Portfolio will impart the advanced rhetorical skills that will enable a student to assemble an assessment portfolio and demonstrate mastery of the department’s assessment criteria. Prerequisite: senior standing in Mass Communications or instructor’s permission.

Three courses (with at least one at the 300 level) from among the following:

ENG 230: Film Analysis and History

Students will analyze film using the elements of mise en scène. Technical discussions of film production and reception are supported by in-class screening of movies by such directors as Keaton, Welles, Hawks, Ford, Hitchcock, De Sica, Kazan, Lee and Scott. Discussion topics include film history, Genres and criticism. CC, ART, WI

ENG 232: Modern Drama

Trends in drama history from the realism of Ibsen to the theater of the absurd. ART, LIT, WI

ENG 335: Film Genres and Genders

Historical study of Hollywood film genres and their relation to dichotomous gender. Emphasis on the genres of screwball comedy, maternal melodrama and film noir. Advanced readings in gender-analysis and film-studies scholarship. Representative directors include Pabst, Hawks, Sturgess, Rapper, Dmytryk, Ray, Hitchcock and Aldrich. Prerequisite: for the 500-level course, permission of instructor. ART, CC, WS, WI

ENG 317: American Literature since 1945

Since 1945 New directions in poetry, drama, fiction and literary innovations in the context of international conflict, feminism, environmentalism, civil rights and gay rights. CC, CD, LIT, WI

ENG 270, 370: Topics (when applicable)

Intensive, historical study of a major author or writer. Representative authors could include Chaucer, Shakespeare, Milton, Austen, Dickens, Darwin, Freud, James, Cather, Joyce, Woolf and Morrison. Courses previously offered under this 270/370 rubric include: Robert Burns, Charles Dickens, Willa Cather and Arthurian literature and film. LIT, WI

or any MCM courses at or above the 200 level.

Each student in the media studies concentration is also required to develop a familiarity with a coherent subject area that could become a specialty by declaring a formal minor, completing a double major, or developing a five-course interdisciplinary combination.