Communication Office Announces James Butts as the New Digital Media Specialist

Byline: Laura B. Hans

Posted: April 5, 2011

On Feb. 14, Wilson College's Communication Department announced James Butts as the Digital Media Specialist. His primary responsibility is maintaining the Wilson College website. He also designs electronic and print publications, photographs events and produces video projects.

Debra Collins, Director of Communication says, "I am very pleased to have James join the Communications staff. He brings a lot of experience and talent to the job including website development, design and photography. In addition, his degree in business and background in marketing are significant additions to the position and department overall."

Butts' Career Path to Wilson

Butts holds a B.A. in Business Administration with a concentration in marketing and small business from Penn State Altoona. He brings experience with graphic design, website management, small business marketing and photography to Wilson. He previously designed The Butcher Shoppe's website, produced marketing promotions for Tri-State Home Theater and designed websites for other local businesses as a freelance website and graphic designer.

Butt's major project is redesigning the college's website. With a launch date of this summer, Butts says he "hope[s] to bring a fresh new look to the Wilson College website." When asked if the new website will load faster, Butt's response was, "Yes. It is something we will be proud of." At this point he is working on the migration of content. Collins says, "We have partnered with Snavely Associates and to redesign Wilson's website. Snavely is designing the look of the site, while is providing the content management system (CMS). We are currently reviewing the content on our current site and considering the content to be imported over to the new site."

Butts and Wilson's New Website

As Wilson College encourages increasing enrollment rates, the new website will gear towards prospective students, but it will also increase the ease of use for current students, faculty and staff. It will include a site map or breadcrumb trail which lists the contents and shows the structure of a website, aiding in navigation. There will also be Moodle site integration. Butts will incorporate and utilize social media within the website such as Facebook, YouTube and Flickr. Overall, it will be more user friendly. Butts says, "I'm excited to be here. Even though it is small, I like small businesses and I'm proactive in trying to be in the mix and bring things up to date."

Last Updated: October 14, 2011

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