Assessment in Equine Journalism

Students who are completing a major in Equine Journalism will demonstrate that they are

(1)  persuasive professional communicators

Assignments which meet this goal will show the student’s command of

  • current media design and communications technologies
  • journalism and news media practices, ethics, and management
  • clear and organized writing styles, grammar, and syntax


(2)  broadly versed in equestrian studies

Assignments which meet this goal will show the student’s grasp of

  • professional terminology and industry standards
  • equine anatomy and physiology
  • management, training, and/or teaching principles


(3)  proficiency with the field of digital design

Assignments which meet this goal will show the student’s grasp of

  • visual communication skills and best practices
  • basic hardware and software used in desktop and mobile publishing
  • key concepts and practices of media marketing and advertising

The first document in each Equine Journalism major’s portfolio will be a lengthy essay that lists what is in the portfolio, names the course for which each item was produced, and explains the relevance of individual items to the above goals and sub-goals. A reasoned argument, the essay will provide the context for, and an evaluation of, the portfolio’s papers, tests, news articles, and other equestrian and journalism assignments. The purpose of the portfolio as a whole is to demonstrate the student’s command of two academic fields of inquiry. 

Individual assignments will often meet multiple goals. For instance, a research paper written for an equestrian studies course could be expected to show a student’s mastery of content in the field and her writing ability. Similarly, a paper for a journalism course might demonstrate a student’s ability to interpret media messages and use media theory. Papers produced for upper-division courses in departments other than equestrian studies or Communications may meet these criteria as well, so long as the essay introducing the portfolio provides a specific context for their inclusion. Overall, the portfolio is likely to include seven to fifteen accomplished examples of a student’s work. Finally, students majoring in Equine Journalism will develop their portfolios by enrolling in COM 400 Assessment Portfolio course.