Academics

Advertising Jim Crow

 

In the 1930s, the Great Depression forced American corporations to find new audiences, compelling the advertising industry to "discover" a previously unknown black consumer market. For the next 30 years, marketing experts sought to define, understand, and reach what they termed the "Negro market." This talk looks at how they did so, and how their efforts created a racially segregated market outside of the gaze of white America. It also examines how black New Yorkers used the concept of the "Negro market" in their postwar civil rights activism.

 

 

Every Picture Tells A Story: Demographic and Social Changes in the United States as Sources of Anxiety

 

Changes in the racial and ethnic landscape in the United States, as well as increasing class polarization and challenges to the gendered social order, have left many in the country feeling anxious and uneasy. This talk will present information on several of these changes, and explore interpretations of current transformations to our race, class, and gender structure.

 

 

 

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