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Communications Learning Outcomes

Upon completion of their program curricula, students who complete a major in Strategic Communications will be able to demonstrate:

  • familiarity with the field of media studies. Assignments which meet this goal will show the student’s knowledge of:
    • the history and development of print and electronic media,
    • major laws, regulations, theories, and methods of media, and
    • oral and written communication, grammar, syntax, and styles.          
  • proficiency in the field of digital design. Assignments which meet this goal will show the student’s command of:
    • visual communication and design skills and industry best practices,
    • basic hardware and software used in desktop and mobile publishing, and
    • key concepts and practices of media marketing and advertising.      
  • expertise in the field of strategic communications. Assignments which meet this goal will show the student’s grasp of:
    • digital networking and messaging systems and information technologies,
    • key concepts and theories of public relations and marketing, and
    • strategic communications campaign development and evaluation.                

Strategic Communications

Communications Faculty
Course Requirements for Strategic Communications
Student Media and Clubs Communications
Department Awards Communications
Careers in Communications
See What Our Graduates Are Up To
Students on the Communications Major
Minor in Communications
Communications Learning Outcomes

1015 Philadelphia Ave.,
Chambersburg, PA 17201

717-262-2002
admissions@wilson.edu

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Wilson College is accredited by the Middle States Commission on Higher Education, 1007 North Orange St., 4th Floor, MB #166, Wilmington, DE. 19801. (Telephone: 267-284-5011)